Did you know that a single pair of conventional underwear can harbour traces of pesticides from long-haul shipping, even after manufacturing? Yet, by choosing pieces made just 70 km from the source, you slash CO2 emissions and wrap yourself in hypoallergenic softness that lasts. As part of inspiring European consumers to buy local for a sustainable Europe, CASAGiN proves that intimate essentials can nurture both body and planet.

Introducing CASAGiN

Nestled in Padua, Veneto, CASAGiN emerged in late 2017 as a self-financed venture by founder Daniela Prandin, a former luxury fashion buyer disillusioned by the industry’s waste and ethical shortcuts. After a decade sourcing across Italy, Europe, and China, she envisioned clothing that harmonises with nature and people – hypoallergenic, durable, and kind to the earth. Today, this small but mighty team crafts 100% Made in Italy pieces, with every step from yarn spinning to packaging handled in artisan workshops within a 70 km radius of their headquarters. This hyper-local chain minimises transport emissions, supports family-run factories, and adheres to OEKO-TEX® Standard 100 for toxin-free production. In 2024 alone, their eco-fabrics saved 5,500 kg of CO2 and 17.5 million litres of water compared to traditional synthetics. It’s a quiet revolution in sustainable intimates, proving Italian craftsmanship can be both luxurious and responsible.

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A Founder’s Tale of Conscious Creation

Daniela Prandin’s journey began in Milan’s glittering fashion houses, where she witnessed the dark side of fast trends: exploited workers, chemical-laden dyes, and mountains of discarded textiles. “I realised that true luxury isn’t in logos, but in pieces that respect the wearer, the maker, and our shared home,” she reflects in a Good On You interview. Launching CASAGiN from her childhood bedroom in 2017, Daniela bootstrapped the brand with evenings spent sketching designs in TENCEL™ Modal – a beech-derived fibre that’s 100% biodegradable and gentler on skin than cotton. Her “Casa” (home) nod honours Veneto’s artisan roots, while “GiN” evokes the ginestra flower, symbolising resilient, natural beauty.

What started as hypoallergenic bras for sensitive skin ballooned into a full eco-line, earning accolades like MIT Technology Review’s “Most Innovative Startup of 2019”. Daniela’s mantra? Energy transfer: “Every worker infuses positivity into the garment, just as an artist does with a canvas.” Amid supply chain woes, she doubled down on local labs, fostering fair wages and photovoltaic-powered factories. Now, with a 400 m² Padua hub, CASAGiN isn’t just clothing – it’s a movement. Customers rave about the “second-skin” comfort that endures washes without pilling, turning everyday wear into long lasting garments. Daniela’s vision? A world where sustainability feels effortless, one soft seam at a time. This isn’t mere business; it’s a heartfelt pledge to weave well-being into Europe’s fabric.

“True luxury isn’t in logos, but in pieces that respect the wearer, the maker, and our shared home.”

What They Make

CASAGiN specialises in ethical underwear and loungewear, blending Italian artistry with eco-innovation for pieces that prioritise durability and skin health. Forged in small Veneto workshops, their collections use responsibly sourced fibres like FSC-certified beech for TENCEL™ Modal (biodegradable in years, not centuries) and GOTS organic cotton, dyed toxin-free under OEKO-TEX® standards. EU production shines here: short 70 km supply chains cut emissions by up to 90% versus Asian imports, while supporting local economies and artisan skills passed down generations. This yields unparalleled quality – seamless designs that resist wear, hypoallergenic blends warding off irritants, and timeless styles fostering “buy less, wear longer” pride. No sales or trends; just conscious staples that honour Europe’s heritage of refined simplicity.

• TENCEL™ Modal Bras : Wire-free wonders in soft, breathable beech fibre, naturally antibacterial and moisture-wicking. Ideal for sensitive skin, they stretch without sagging – a far cry from synthetic imports that pill after months. Shop Bras
• Organic Cotton Briefs : High-waisted undies in GOTS-certified cotton, seamless for all-day comfort. Shop Briefs
• Modal Lounge Sets : Cozy pyjamas and joggers blending Modal with a touch of elastane for fluid movement. Biodegradable and energy-efficient to produce, they embody Italian finesse. Shop Lounge
• Recycled Polyamide Socks : Cushioned crew styles from ocean-recovered nylon, fully biodegradable in 3-5 years. Crafted in family ateliers, they highlight EU innovation: turning waste into wearables that support coastal communities. Shop Socks
• Eucalyptus Fibre Tops : Breezy blouses in TENCEL™ Lyocell, cooling and silk-like. Short-chain production preserves water (50% less than cotton), celebrating Europe’s push for circular fashion with every thread. Shop Tops

These aren’t just clothes; they’re testaments to EU excellence – superior craftsmanship, ethical labour, and eco-stewardship that build local pride and global good.

Why Buy This?

In a sea of fleeting fast fashion, CASAGiN stands as a beacon of European integrity: 100% Italian-made, from forest to fold, ensuring every piece carries the soul of Veneto’s artisans. Opting for their durable, skin-nourishing essentials means fewer washes, less waste, and a wardrobe that whispers quality over quantity, designed to grace drawers for decades. Beyond personal bliss, it’s a vote for Europe’s vibrant SMEs, curbing offshoring’s toll on jobs and emissions. By mapping EU manufacturers weekly via blogs on www.ineurope.eu, you’re strengthening a passionate, responsible Europe – one where innovation meets tradition for a greener tomorrow. Feel the difference: softer skin, clearer conscience, stronger communities.

Call to Action

Embrace well-being that lasts: Shop CASAGiN’s collection at casagin.com and treat yourself to Italian purity. Share your thoughts in the comments – which piece sparks your sustainable shift? #BuyEuropean – support the vision of uniting consumers and SMEs for a thriving continent. Join the shift: Share how this inspires your local buy! Subscribe at www.ineurope.eu for weekly spotlights on Europe’s hidden gems.