Founded in Sweden with a Vision for Change

Astrid Wild was born in Stockholm, Sweden, in early 2019, with its first collection launching in October of that year. The idea sparked in 2018 when founders Maria Paulsson Rönnbäck and Jemina Pomoell, two passionate outdoor enthusiasts, identified a gap in the market for stylish, functional, and inclusive outdoor clothing designed for women. Frustrated by the lack of size diversity and uninspired designs in traditional outdoor wear, they set out to create a brand that empowers women to embrace nature with confidence and style.

What Astrid Wild Produces

Astrid Wild specializes in women’s outdoor clothing, offering a range of products including hiking pants, jackets, base layers, and accessories. Their designs prioritize comfort, durability, and sustainability, catering to real women with diverse body types. Unlike many competitors, Astrid Wild emphasizes inclusive sizing and collaborates with its community to co-create products that meet real-world needs. Their clothing is produced in Europe, aligning with their commitment to quality and ethical manufacturing practices.

They do not produce in Sweden, but fascinatingly, all production takes place in Europe. The information about their production process is very open on their website. For example, the Camilla Wool Neckwarmer is made in Lithuania, with its fabric sourced from Italy. In this sense, Astrid Wild’s philosophy aligns closely with the InEurope movement, promoting European craftsmanship and transparency—values that resonate with our readers.

A Mission Rooted in Empowerment and Sustainability

Based in Stockholm, Astrid Wild is more than a clothing brand—it’s a movement to make the outdoors accessible and enjoyable for all women. By focusing on European production, the company supports local economies and reduces its environmental footprint, appealing to conscious consumers who prioritize buying European over mass-produced alternatives from Asia or America.

Visit their website: https://www.astridwild.com