Under quote: 100% made in Bulgaria • since 2004 • VISIT BRAND →

Price	Sustainability	Availability
€€ (Mid-range)	★★★	Hybrid

Hook

Did you know that a Bulgarian brand has been crafting thermal gear that rivals global giants since 2004, all at accessible prices? As part of inspiring European consumers to buy local for a sustainable Europe, Bars exemplifies how homegrown innovation supports our continent’s economy and reduces transport emissions.

Brand Intro

Founded in 2004 in Bulgaria, Bars specialises in thermal underwear and sportswear. All production occurs in Bulgaria through their manufacturer IRIDIUM LTD in Plovdiv, ensuring 100% European manufacturing. This focus on local production highlights their commitment to quality within the EU.

Inspiring Story

Bars emerged in 2004 as a Bulgarian powerhouse in thermal clothing, aiming to deliver products that stand toe-to-toe with international brands but remain rooted in local expertise. By partnering with IRIDIUM LTD, they produce gear designed for active lifestyles, from fishing to snowboarding. Their fabrics emphasise comfort, antibacterial properties, and breathability, catering to those who demand performance in cold conditions. This story underscores Bulgaria’s growing role in European apparel manufacturing, blending tradition with modern needs.

Why Buy This?

Choosing Bars supports EU-based production, boosting local jobs and minimising carbon footprints compared to overseas imports. Their gear promotes sustainable active living by encouraging outdoor pursuits with durable, comfortable clothing. In a broader vision, buying European like this fosters a resilient continent, reducing reliance on distant supply chains and preserving our environmental heritage.