140 Years of Seamless Innovation in Vorarlberg

Designed to last – in luxury, comfort, and conscience.

100% made in Europe
80% of fabrics knitted in-house in Vorarlberg, Austria. Final assembly in Portugal since 1992.

VISIT HANRO → hanro.com

(€ = budget | €€ = mid | €€€ = premium | €€€€ = luxe) (★★★★★ = heirloom + zero-waste preorder |

Luxury underwear shouldn’t compromise comfort, ethics, or durability. Since 1884, HANRO has proven that European engineering—through pioneering circular knitting technology—delivers pieces designed to be worn for decades, not seasons. Every stitch reflects 140 years of craftsmanship and commitment to staying invisible yet indispensable.

Brand Intro

Founded in 1884 by Albert Handschin and Carl Ronus in Liestal, Switzerland, HANRO pioneered circular knitting for fine undergarments. Now headquartered in Götzis, Vorarlberg, Austria (since 1991) as part of the Huber Holding, the brand specializes in lingerie, sleepwear, and loungewear for men and women. Production emphasizes natural fibers: 80% of fabrics are knitted in-house at ARULA (their Vorarlberg textile facility), while 85% of sewing takes place in their Portuguese factory since 1992. Short European supply chains and STeP by OEKO-TEX® certification define their approach to quality and ethics.

Inspiring Story

In the 1980s, HANRO launched the Cotton Seamless 1601 Spaghetti Top—a feather-light, seamless undershirt so perfectly engineered it became a cultural icon. Years later, it appeared prominently in Stanley Kubrick’s Eyes Wide Shut (Nicole Kidman), confirming what loyal customers already knew: a single piece, made right, lasts a lifetime. The shirt exemplifies HANRO’s philosophy: fewer pieces, worn longer, supporting women across generations.

Today, this ethos extends to loungewear. As remote work and wellness gained importance, HANRO didn’t chase fast-fashion trends. Instead, they offered pieces that blur boundaries—worn alone or layered—in organic cotton, CO₂-neutral TENCEL™, and fine wool blends. Each piece is designed for longevity, with free repair services available at HANRO stores in Munich, Vienna, and Graz for seamstresses to mend beloved garments.

You believe clothing should be felt, not seen—that true luxury whispers through seamless construction and natural fibers, not logos. You’re building a wardrobe across decades, not seasons, choosing pieces that move effortlessly from sleep to work, home to world. You seek European-made alternatives with transparent supply chains, where innovation means perfecting circular knitting techniques over 140 years, not chasing trends. HANRO speaks to those who understand that one perfectly engineered piece—like the iconic 1601 Spaghetti Top—can outlast dozens of fleeting purchases. You invest in quality that rewards patience, comfort that never compromises, and durability proven by customers who’ve worn the same garments for 30+ years.

DISCLAIMER

This article features HANRO based on publicly available information from their website, sustainability reports, and historical sources. InEurope.eu conducts no audits. Assessment relies on brand-disclosed data and third-party certifications (OEKO-TEX®, GOTS, FSC®). For detailed sustainability documentation, contact HANRO directly.

The information on this blog has been presented to the brand but not yet been verified.