european outdoor gear

Not every great European outdoor brand is a niche micro brand made on demand. Some of them are right there on the shelves at your local outdoor shop — you just need to know which ones are actually made in Europe. We picked five: an upcycled bag maker from France, the German trekking pole brand that became an industry standard, the waterproof bags that cyclists swear by, a UK waterproofing classic, and a Swedish stove that has barely changed in 90 years. Five brands. Five great reasons to buy European.