Bip Bip Pigiami Nightwear from Italy
Handcrafted pajamas and homewear made in Besnate since 1974

Oziamo con stile
100% made in Italy • Handcrafted in Besnate, Varese • VISIT BRAND →
| Price | Sustainability | Availability |
| €€ | ★★★ | Online & Retail |
(€ = budget | €€ = mid | €€€ = premium | €€€€ = luxe) (★★★★★ = heirloom + zero-waste preorder |






Comfort doesn’t have to be compromise. Bip Bip Pigiami proves that Italian craftsmanship can deliver pajamas that feel as good as they look—whether you’re settling in for the night or stepping out for coffee. Since 1974, this family-run workshop in Besnate has been turning nightwear into an art form, using only the finest natural fabrics and time-honoured techniques.
Brand Intro
Bip Bip Pigiami is the online shop of family-run company Creazione Bip Bip srl, producing high-quality nightwear since 1974. Based in Besnate, Varese, the Novati family designs and manufactures pajamas, nightshirts, and robes for men, women, and children. Every piece is 100% made in Italy at their own factory, using premium natural materials like Egyptian cotton, silk, and velvet. The brand combines artisanal tradition with contemporary style.
Inspiring Story
The Bip Bip story began in 1974 when Lauro Novati entered the world of textile entrepreneurship, inspired by the growing popularity of knit fabrics. His daughter, Cristina Novati, now creative director, continues the legacy with passion. The brand name “Bip Bip” was chosen to reflect a company born to run—fast, agile, and full of energy. Today, Cristina personally designs the limited edition Bonjour & Bonne Nuit and Pier Mori’s collections, creating timeless nightwear where discretion meets luxury.
Who is this for?
You believe that what you wear to bed matters as much as what you wear during the day. You seek pajamas that combine comfort with elegance, natural fabrics that breathe, and craftsmanship that lasts. You want pieces that transition seamlessly from bedroom to living room to the occasional errand, without sacrificing style or quality.
| Made in Europe | ✅ 100% Italy (Besnate, Varese) |
| Ownership | ✅ Family-owned |
| Company size | Small (10–49 employees) |
| Durability | High-quality natural materials • Designed for longevity • Rigorous quality control |
DISCLAIMER Sustainability score is subjective. InEurope.eu finds this crucial, but conducts no audits. Assessment based on publicly available information and brand feedback
The information on this blog has been presented to the brand but not yet been verified.
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