No More Excuses Not to Buy European — 10 New Brands
InEurope.eu features over 120 European brands across fashion and outdoor — here are 10 of the latest.
Quick Reference
| Brand | Country | Category | Price Level | Link |
|---|---|---|---|---|
| Colorful Standard | Denmark | Casual wear | €€ | Read more |
| Holebrook | Sweden | Windproof knitwear | €€€ | Read more |
| Kombinat | Poland | Hemp clothing | €€ | Read more |
| Cossac | United Kingdom | Women’s fashion | €€€ | Read more |
| Daves | Spain | Men’s skirts | €€ | Read more |
| Revolt | Bosnia & Herzegovina | Streetwear | €€ | Read more |
| Isto | Portugal | Casual menswear | €€€ | Read more |
| Le T-Shirt Propre | France | T-shirts | €€ | Read more |
| XantheAnna | Wales, UK | Sheepskin boots & slippers | €€€ | Read more |
| Birkenstock | Germany | Sandals & footwear | €€–€€€ | Read more |
The Brands
Colorful Standard — Denmark
Founded in Copenhagen in 2013, Colorful Standard is the answer to boring basics. Their organic cotton essentials come in an exceptional range of shades, all OEKO-Tex certified and produced in Portugal using safe, chemical-free dyes. Mono-material construction means their pieces are fully recyclable — timeless in design, responsible by default.
Holebrook — Sweden
Holebrook was born on the Swedish west coast, where the wind doesn’t ask permission. Their signature windproof knitwear combines natural wool and cotton with an innovative stretchy lining that keeps the elements out without stiffening your movement. Crafted in Sweden with a coastal mindset, these sweaters are built for those who’d rather put a jumper on than go indoors.
Kombinat — Poland
Kombinat is one of Europe’s most vertically integrated hemp brands: they grow hemp in Poland, spin it into yarn, and turn it into finished clothing. Founded in 2020 near Elbląg in northern Poland, they raised over €6 million from supporters who believe in natural, locally made textiles free from polyester. Their recent public listing on the Warsaw Stock Exchange signals that hemp fashion in Europe is no longer niche.
Cossac — United Kingdom
Cossac was created in 2014 by Agata Natalia Kozak with one idea: clothing should feel instinctive — for you and for the planet. The brand designs elevated feminine essentials with refined silhouettes, produced in GOTS-certified factories in Portugal. It is built for women who choose less and better, investing in pieces that outlast every trend.
Daves — Spain
Daves challenges the idea that skirts are not for men — and they do it with craft. Every piece is handmade in Spain with minimal waste, and the brand even offers a custom service where you bring the fabric and they cut the pattern. Comfort, style and authenticity are the three words they live by.
Revolt — Bosnia & Herzegovina
Founded in Sarajevo in 2010, Revolt Clothing grew out of graffiti culture and graphic design. Every piece is designed, produced and printed in Sarajevo — a small team with a clear mission: to build a credible international streetwear brand rooted in Balkan urban culture. Revolt is proof that Europe’s fashion scene extends far beyond its western capitals.
Isto — Portugal
Isto makes casual menswear with a luxury finish — all transparently produced in Portugal. Their permanent collection covers everything from t-shirts and knitwear to trench coats and denim, with a focus on everyday essentials that genuinely last. No seasonal pressure, no fast fashion logic — just well-made clothes for the long term.
Le T-Shirt Propre — France
This family brand from Aveyron set itself one goal: make the cleanest t-shirt possible, entirely in France. After four years of work relocating every step of production, they launched in 2020 with a t-shirt where the linen is grown in northern France, processed in Normandy, and packaged without a single piece of plastic. A small brand with an obsessive attention to origin.
XantheAnna — Wales, UK
XantheAnna is a one-woman workshop in Wales making sheepskin boots and slippers by hand. Xanthe uses only ecological and recycled materials, and every pair is made to order in unisex UK sizes 2–13. In a world of mass-produced footwear, this is the opposite: personal, traceable, and built to last through many winters.
Birkenstock — Germany
Since 1774, Birkenstock has been perfecting one idea: footwear that works with the shape of your foot rather than against it. Their contoured cork footbeds — made with layers of suede and jute — are still manufactured in Germany, anchoring 250 years of heritage in a single sole. From orthopaedic roots to global icon, Birkenstock remains one of Europe’s most recognisable exports.
Europe makes it. All you have to do is choose it.
