Handcrafted on Greek shores, born from Cyprus island life — beach paddles with soul and a conscience.

Price	Sustainability	Availability
€€	★★★	Hybrid — Online + Physical store (Nicosia, Cyprus) + Stockists

(€ = budget | €€ = mid | €€€ = premium | €€€€ = luxe) (★★★★★ = heirloom + zero-waste preorder |

Designed in Cyprus & most made in Greece (⚠️ Hats: Made in China.) • Handcrafted with marine plywood & Swedish pressed wood in Greece • VISIT BRAND →

Most beach fashion travels a long way before it reaches you — from a factory in Asia to a warehouse, to a fast-fashion rack. ACEPLAYMORE takes the opposite route. Their t-shirts, shorts, and socks are made in Greece, from Greek combed cotton, in small workshops that still know the names of the people making them. The brand was born on a Cypriot beach and never forgot where it came from.

Brand Intro

ACEPLAYMORE was founded roughly a decade ago by a close group of friends on the island of Cyprus, driven by a love of the sea and the outdoor island life they grew up with. Based in Nicosia, the brand designs everything in Cyprus and produces its apparel and accessories in Greece — keeping the supply chain short and European. Their range covers graphic and embroidered tees, Bermuda shorts, beach socks, tote bags, and kids’ jerseys, alongside their original handcrafted wooden beach paddles. The ethos behind all of it: honest design, built with soul.

Inspiring Story

The brand started with no marketing department and no grand business plan — just a beach house in Cyprus and a group of friends who refused to make anything they wouldn’t wear themselves. The Lemesos Postcard Tee is a good example of how they think: hand-printed in limited quantities, designed by local artists, made in Greece from premium cotton. It’s a souvenir of a place, not just a product. That same instinct — stay close to the craft, stay close to the community — led them to organise an annual Coastline Clean-Up. In 2018, more than 100 volunteers showed up. That’s not marketing. That’s a brand people actually believe in.

Who is this for?

You spend your summers near the water and you’re done with fast fashion that falls apart after three washes. You want a t-shirt that was actually made in Europe, by people who care — not sourced from a catalogue and branded at the last moment. You travel light, live casually, and prefer brands that feel like a group of friends rather than a corporation. If you’d rather wear something with a story than just a logo, ACEPLAYMORE was made for you.

Made in Europe	✅ Greece — apparel, socks, tote bags, kids’ jerseys, beach paddles. Designed in Cyprus. ⚠️ Hats (Five Panel & Daddy Cap): Made in China
Ownership	✅ Private — founder-led, small team
Company size	Small
Durability	Greek combed cotton apparel • 2-year warranty on beach paddles • Made in small Greek workshops
	Annual Coastline Clean-Up events (100+ volunteers in 2018, Greenbay Protaras, in partnership with Red Bull); stated commitment to environmental responsibility

DISCLAIMER Sustainability score is subjective. InEurope.eu finds this crucial, but conducts no audits. Assessment based on publicly available information and brand feedback

The information on this blog has been presented to the brand but not yet been verified.

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