150 European Brands – and Counting: 20+ New Casual Labels Just Added
Europe’s independent fashion scene keeps growing. InEurope.eu has now crossed the 150-brand milestone, with more than 20 new casual and clothing brands added in recent weeks — and two countries joining the list for the very first time.
A Milestone Worth Marking
When InEurope.eu started documenting European-made brands, the goal was simple: make it easier for consumers to find authentic, locally made alternatives. Reaching 150 brands on the platform is proof that European craftsmanship, sustainability, and independent fashion are very much alive — from the Atlantic coast to the Balkans.
This update focuses on casual clothing and denim, the category that has grown fastest in recent weeks. But keep an eye on the site: a new wave of camping and outdoor brands is on its way, including Cagoon.
Two New Countries on the Map
The biggest news in this update isn’t just the number of brands — it’s the geography.
Bulgaria and Bosnia and Herzegovina are now represented on InEurope.eu for the first time. That means the map of European-made fashion just got a little more complete.
- 🇧🇬 Adeptt — Women’s fashion from Bulgaria, where considered design meets accessible, European-made style.
- 🇧🇦 Bazerdzan Wear — A Bosnian fashion label from Sarajevo, rooted in local craft and a strong urban identity.
Denim: Europe’s Strongest Suit
If there’s one category where European makers truly shine, it’s denim. The new additions prove that you don’t need to look to Japan or the US for quality selvedge and sustainable jeans.
| Brand | Country | What makes them stand out |
|---|---|---|
| Atelier Tuffery | 🇫🇷 France | Family-run since 1892, one of the last French denim ateliers |
| Godfrieds | 🇧🇪 Belgium | Selvedge jeans crafted in Belgium |
| Hiut Denim | 🏴 Wales, UK | Reviving the denim-making tradition of Cardigan town |
| Foja Jeans | 🇩🇪 Germany | Denim made in Europe, based in Germany |
| Empire Jeans | 🇬🇧 UK | Men’s denim with a strong British identity |
| E.L.V. Denim | 🇬🇧 UK | Upcycled denim — every pair made from two old pairs |
Sustainable Casual: Wearing Your Values
Sustainability in fashion is often overpromised. These brands back it up with production choices, material transparency, and circular thinking.
- 🇬🇧 Neem London — Sustainable menswear from the UK, designed for everyday wear without the environmental cost.
- 🇪🇸 Trendsplant — Spanish apparel brand with a strong organic and sustainable core.
- 🇪🇸 Brava Fabrics — Barcelona-based casual fashion that proves prints and sustainability go hand in hand.
- 🇮🇹 Rifo — Italian circular fashion: garments made entirely from recycled fibres.
- 🇧🇪 Lucid Collective — Homegrown Belgian sustainable fashion worth knowing.
- 🇩🇪 Jane & June — Another German entry that puts ecology at the heart of its design.
Essential & Classic European Menswear
Not every great brand needs to shout. These labels focus on doing the basics exceptionally well — or serving a specific customer with precision.
- 🇩🇪 SANVT — Essential clothing from Germany. Clean cuts, quality fabrics, no noise.
- 🇩🇪 Club of Comfort — German men’s trousers built for comfort without sacrificing shape.
- 🇫🇷 Bonne Gueule — French men’s casual wear from a brand that started as a style blog and grew into one of France’s most respected menswear labels.
- 🇫🇷 Armor Lux — Iconic Breton knitwear and clothing, made in France since 1938.
Women’s Fashion, Sleepwear & Beyond
The casual update isn’t just about men’s denim. These brands cover women’s fashion, sleepwear, footwear, and distinctive designer clothing.
- 🇬🇷 Kourbela — Greek designer clothing that brings an architectural, artistic sensibility to womenswear.
- 🇬🇧 Baukjen — Designed in London, made in Europe. Thoughtful women’s fashion with strong sustainability credentials.
- 🇨🇭 Dagsmejan — Swiss sleepwear engineered for recovery and comfort, made with natural performance fibres.
- 🇵🇹 NAE Vegan Footwear — Vegan shoes made in Portugal, combining ethics with European craftsmanship.
What’s Coming Next
The casual and clothing section of InEurope.eu is growing fast, but the next update will shift the spotlight to camping and outdoor brands. New additions like Cagoon are being documented now. If you’re into European-made tents, shelters, or outdoor gear — stay tuned.
👉 Browse all 150+ brands at InEurope.eu
